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Hootenanny – Charity Event Branding and Shirt Design

By November 18, 2013 Print Design

Feeding the hungry has been a decade long mission for Chris Zimmerly who has used poetry and music to create meals for the needy in North Texas. Using events he refers to as Hootenannies to raise funds for the North Texas Food Bank, the Hootenanny events have brought together poets, musicians and artists from North Texas for over a decade to generate roughly 32,000 to 40,000 meals for the hungry in their community.

To make each Hootenanny unique, a commemorative shirt is provided with a donation, a portion of which goes to the North Texas Food Bank.¬†The 2012 Fall Hootenanny was held during October so I used an image of an Owl as a main visual reference to the fall season, and the ‘hoot’ in Hootenanny.

Hoot-FallOwl

This is a 2 color print but it uses the dark blue shirt as a 3rd color creating the details in the owl, and the foliage details in the foreground.

Hoot-FallOwl-Ts

The back of the shirt echoes the sentiment from the year before “I Am Hootenanny”.

HootBack

If you are interested in donating food to the hungry in your community please find a local Food Bank near you.

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