Rena had just completed a new CD and was preparing for her global launch. She wanted to update her site so it would coincide with the evolution of her music.
Rena has a broad fan base ranging from the average NPR listener, to the attendees of summer festival circuit. Rena’s direction was that she wanted to create a clean high end experience similar to visiting the Guggenheim, which could be embraced by listeners on each end of the spectrum of her fan base.
Needless to say functionality to purchase the CD as well as the need to maintain and update the site were major requirements for this project. That was resolved by embedding Rena’s Band Camp content into her current site.
If you would like to listen to Rena’s music, or visit her site please click here.